Inspired by the bold spirit of the 1996 cult classic Set It Off, this campaign reimagined the story of four women taking control of their destiny—only this time, they’re educators launching businesses, not robbing banks. Commissioned by Dr. Erica Jordan-Thomas, a powerhouse consultant for Black educators, the goal was to create a visual campaign that would fuel lead magnets, drive ticket sales for summer 6-city education tour, and deepen engagement across digital platforms.

As the Creative Director and Producer, I developed a cinematic storytelling strategy that linked the emotional grit of the film with the real-life journey of educators seeking financial freedom. We brought together a dream team of styling, videography, photography to create dynamic visuals and promotional videos that sparked movement, ownership, and pride. The result? A bold, unforgettable narrative that resonated deeply with the 7 Figure Educator audience, and helped her Set It Off for another transformative year.